how we sell matters.

The world is shaped by how we buy and sell: we are trapped in an endless loop of wanting and buying more 

Currently, the weight rests on the shoulders of the consumer to break out of this hamster wheel – to ‘vote with their dollar’, to make the ethical choice.

But we are missing half of the equation.

It’s high time we, as sellers of goods and services, take responsibility for the part we play in the cycle of consumerism. Our marketing relies on scare tactics and psychological manipulation, and it is keeping our consumers weak and insatiable. We have the power to change that.

We are the ones to break this cycle, to level the playing field.

The ethical move is setting out to empower conscious consumers and business owners by creating a new marketing standard based on transparency, trust, and honesty.

We are the movement for ethical marketing.

yellow line

Take the pledge and receive your badge.

your move.

We only use strictly essential cookies, that are necessary for the website to function, and they cannot be switched off in our systems.

Privacy Settings saved!
privacy settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

For perfomance reasons we use Cloudflare as a CDN network. This saves a cookie "__cfduid" to apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.
  • __cfduid

Decline all Services
Accept all Services
Skip to content