how we sell
matters.

The world is shaped by how we buy and sell: we are trapped in an endless loop of wanting and buying more

Currently, the weight rests on the shoulders of the consumer to break out of this hamster wheel – to ‘vote with their wallet’, to make the ethical choice.

But we are missing half of the equation.

It’s high time we, as sellers of goods and services, take responsibility for the part we play in the cycle of consumerism. Our marketing relies on scare tactics and psychological manipulation, and it is keeping our consumers weak and insatiable. We have the power to change that.

We are the ones to break this cycle, to level the playing field.

The ethical move is setting out to empower conscious consumers and business owners by creating a new marketing standard based on transparency, trust, and honesty.

We are the movement for ethical marketing.

yellow line

your move.

Take the pledge and receive your badge.