how we sell matters.

The world is shaped by how we buy and sell. We are trapped in an endless loop of wanting and buying more.

Currently, the weight rests on the shoulders of the buyer to break out of this hamster wheel - to 'vote with their dollar', to make the ethical choice.

But we are missing half of the equation. 

It's high time we, as sellers of goods and services, take responsibility for the part we play in the cycle of consumerism. The way we sell right now uses the same rules handed to us by mad men of the 1950's - scare tactics and manipulation - and they are keeping our buyers weak and insatiable.

The ethical move is setting out to break the cycle and empower conscious consumers by creating a new standard for marketing based on trust and honesty.

Find out more about the ethical move here.


The first of a series of pledges is changing our pricing from 'charm prices' ($297) to round numbers ($300).

If you would like to take a stand for an ethical marketplace and pledge to round numbers - make your move below.

Our goal is for 100 business owners to pledge to use round numbers in their pricing by April 2018. Current estimate as of April 4th: 50 pledgees


your move.

name *
the ethical move
making my own moves
we will collect, screen + score your ideas for our ethical marketing standard to be created by 2019
I agree *