The purpose of the ethical move is to uncover the gray area of manipulation in marketing through shared knowledge and conversation.
Ultimately, we will create a new standard for ethical marketing based on what we discover in the process. We collect and share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. This list will continuously be added to as we expand and grow – with your help, of course.
*The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject.
diversity + inclusion.
Conscious Style Guide | Website, Conscious Style Guide (Karen Yin)
AndHumanity Brand Inclusion Framework | Blog post, AndHumanity
Designing Websites with Diversity in Mind | Video, Bureau of Digital Design
City of Oshawa’s Inclusive Language Manual | PDF, City of Oshawa
Woke Washing: How purpose driven marketing is being hijacked | Blog post, Mark Schaefer
Woke Washing: How to avoid it or make it right after getting it wrong | Blog post, AndHumanity: Adeline Huynh
Directory of Black Copywriters | Website, no source apparent
Where are the Black Designers | YouTube Channel, collective of Black designers
Black Remote She | Website (job directory), Black Remote She
Idealist | Website (job directory), Idealist / Action Without Borders
TransWork | Website (job directory), committee of trans-identified IBA members with support from Independence Business Alliance staff
Anti-Racism Design Resources | Google Sheet, SPACE INDUSTRIES x ELL x Design As Protest Collective
Marketing and advertising news for Diversity | Online Magazine, The Drum
How to make your company LGBTQQIA+ friendly and inclusive | Blog post, From Scratch
Feminist Principles of the Internet | Website, Association for Progressive Communications (APC)
Style Guide | Website, Trans Journalists Association
10 Elements of a Good Company Statement in Solidarity with Black Lives |Website, All Things Equitable
sales + ethics.
Don’t Buy Now! | Free PDF, Heart of Business
Smashing Print #1: Ethics & Privacy | eBook, Smashing Media
Codes of Conduct / AMA Statement of Ethics | Website, American Marketing Association
Ethical Markets | Website (directory), Ethical Markets Media
Social Responsibility and Ethics: Sustainable Marketing (Chapter 4) | PDF, Philip T.Kotler
Ethical Marketing for Facilitators | Vimeo Showcase, Ethical Marketing Day
Nudging vs. Covert Persuasion: Are Your Marketing Tactics Ethical? | Blog post, Better Marketing on Medium: Steve Genco
A Framework for Assessing Immorally Manipulative Marketing Tactics | Sher, S. A Framework for Assessing Immorally Manipulative Marketing Tactics. J Bus Ethics 102, 97–118 (2011)
Digital Best Practice | Website, Ada Lovelace Institute
tech + design.
Click! How to Encourage Clicks Without Shady Tricks | Hardcover + eBook, Smashing Media (Paul Boag)
Dark Patterns | Website, created by Harry Brignull, edited by Alexander Darlington
The Ethical Design Handbook | eBook, Smashing Media (Trine Falbe, Martin Michael Frederiksen and Kim Andersen)
Ethical OS Toolkit | Free PDF, Institute For The Future, Digentel Lab, Omidyar Network
Data Ethics Canvas | Various, Open Data Institute
Ethical Explorer Pack | Free PDF, Omidyar Network
The Ethics of Behavioral Design | YouTube presentation, David Evans
A Human Rights Centered Design Curriculum & Methodology | Caroline Sinders and Natalie Cadranel
Ethical Tech Alternatives + Resources | Directory, ethical.net
Alex bot for Slack (Catch insensitive, inconsiderate writing) | Tech, @wooorm
Design a Feminist Chatbot |Online Course, UAL Creative Computing Institute (CCI) and Institute of Coding
Vector Vault | Website, Volunteer group with a project grant from APIRG (Alberta Public Interest Research Group).
50inTech | Website and Online Community, 50inTech
We’re working on a glossary of tactics and how to use them ethically.
There is so much to unpack!
Please let us know if you’ve discovered resources we should add to this list.