These are things we have always done as part of our business, because it is the ethical way to work. However, I’m increasingly noticing large corporations use unethical marketing tactics to trick customers into believing they are as ethical as smaller businesses who are genuinely trying to make a difference. They have seen the worth of the environmentally conscious and ethically concerned market and they are cynically making their unethical move into it. This makes it even harder for customers to differentiate. A community like this is needed now more than ever.