We are making the ethical pledge because we believe in hyper-transparent communication and delivering bespoke services to our clients. We also recognise that each brand/client we work with requires bespoke services for their online marketing. We understand the importance of communicating both positive and negative results to our clients and never assume that any results can be made when we are not fully aware of the intricacies of their industries. By making the ethical pledge, we are committing to upholding ethical standards in our business practices and contributing to the industry standard for transparent communication. Furthermore, we believe that our commitment to ethical marketing extends beyond transparent communication and bespoke services. We also prioritise working with eco-friendly companies that are committed to making a real difference in the world. By supporting such companies, we not only align with our values but also contribute to a better future for everyone. We recognise that our actions have an impact, and we strive to make that impact a positive one by prioritising ethical marketing in our practice.