The language we use matters. The way we sell, matters. Using manipulative psychological tactics to sell is sneaky, and unethical. It’s playing on base human needs to make money, without concern for the long-term effects on the consumer. It’s playing on tactics like fear, or created fear, to make more money. Words are incredibly powerful, and my words (as my art) won’t add negativity to the world of marketing. Instead I’m going to help shape it for the wider good.