I was beginning to believe that how things have been is “just how it is” and that the sketchy parts of commerce would always be shrugged off as “that’s just business”, until I found this cause. I am pledging to make the ethical move because I am hopeful that if we can increase awareness around the issue of manipulative marketing, and demonstrate clear alternatives, the consumer will be keen enough to help change the way things are. And that vision feels like a piece of peace in this world.