The business world has been built on manipulation and scarcity tactics. Prices that are artifically inflated or adjusted to invoke a sense of panic and “must-have” desire leads to poor decision making processes and buyer’s remorse. It doesn’t have to be this way. I will not be part of the manipulation. I shall speak out about artificial and manipulative business models. I shall employ ethical pricing and model ethical and moral behaviours through my business practice and social media channels. It’s time for change, and I want to be a part of it.