Both personally and a new social enterprise with my co-founder, Carers’ hearts CIC is working to support unpaid and working carers with the emotional wellbeing throughout their caring journey. We will ensure that we use only ethical, emotional or psychological non-pressure marketing strategies that are part of our values. Our communities are already under incredible pressure, so in our interactions with them, we will uphold the highest standards of ethic, transparency and integrity and we are pleased to make our pledge to this inspiring movement.