As the Founder & Creative Director of a studio rooted in creating purpose-driven digital design, operating with transparency, integrity, and ethical values are extremely important to me. As an introvert, I’ve always struggled with the notion that sleazy sales techniques are the only way to succeed in business as they don’t resonate with me. I believe now more than ever we have the opportunity to reclaim and reshape the creative economy; to lead the way in creating good things for good people, and consciously choosing not to just contribute to the noise.