As a marketer, I have become somewhat (very) disillusioned with my industry. As a consumer, I’m tired of being sold to. Bone tired. Marketing itself is not inherently good or bad, but it can be used for both good and bad, depending on who’s doing the marketing and what their intention is. As marketing is a largely unregulated industry and the barriers to entry are so low, it’s important that we have standards and regulations in place to ensure that we are doing the right thing and acting with integrity, always.