I’m making a pledge because my customers are my community and I value my community. I sell a valuable, authentic and trusted outcome through my business and money is one of the performance indicators not the intrinsic goal. I’m not happy if my customers are not happy.
Also, personally, believe in treating people the way I want to be treated. As a consumer or a supplier, it sucks when a business misleads me or bluntly rips me off, I never want to do that to someone else.