Because in COVID my face to face business had to entirely rebrand to go digital which meant a LOT of new learning for me. I was astounded by how underhand the tactics are to engage you and how these are taught. I have zero problem with lead magnets being used to collect my details as long as they are of value. I have lost count of the number of challenges, webinars, etc. I have done that have had zero content – just a sales pitch followed my endless spamming which is a waste of time and if you do sign up, it often leads to buyer’s remorse. I do not want my customers to sign up and immediately regret it, I want my customers to know they are part of our family and are valuable to us. If that means we grow slower than we otherwise may – so be it.