Hello ethical movers!
The organisers of Earth Day 2022 on April 22nd call for “unstoppable courage” to act boldly, innovate broadly, and implement equitably.
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We agree. Ethical marketing has to include a look at sustainability.
There are a few aspects to examine, including:
- Our responsibility: The carbon footprint of the internet, starting with our own websites.
- Longevity: Building our organisation so it lasts and doing this by taking care of each other first.
- Greenwashing: Trying to look ‘green’ without actually being green, aka: not walking the talk.
- The system: How shaming individuals’ actions rather than those of corporations benefit the profitable ‘eco market’.
There’s so much to say about these and the rest of the huge list of topics to explore. We are most interested in the shaming of individuals for something that isn’t their responsibility – all in the name of profit generation.
First of all, shaming the individual is part of our oppressive system.
A green lifestyle is not universally accessible. Economically marginalised people are often priced out of buying sustainable products which cost more. There are legitimate reasons why people with medical reasons may need to buy things such as prepared food in what others may see as excessive plastic.
We need to break free from the loop of misinformation that claims sustainability is about straws or plastic bags. Yes, of course that’s part of it.
But we need the system to change.
We need companies to improve their existing production rather than invest ‘eco’ lines that capitalise on the guilty conscience of shoppers. We want to see companies embrace ethical marketing and find new, innovative, sustainable ways to sell their stuff.
As an organisation, we believe in doing our best to reduce our footprint while we keep pointing at the shaming tactics used to sell ‘green’ products.
the ethical move news.
To make it easier for you to reduce the carbon footprint of your website, we have made sure our .png badge files are now the lightest they’ve ever been (and lighter than any other file type we’ve tried).
Our pledge form has a new input item: Business Name. This means you can pledge as a company, not just as an individual! (If you’ve already pledged and would like for us to add your business name, let us know so we can manually add it to your subscriber profile)
For those of you who’ve pledged, you should have already received an email with this information.
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our medium.
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Kate Holly’s new Medium article is a beautiful teasing apart of what Kate calls ‘Scarcity Capitalism’. It goes much deeper than what it means to have a scarcity mindset – while giving actionable steps to take as a business interested in moving beyond it.
This article (and a few posts in our social feeds) have already sparked some interesting conversations around scarcity within our team. So much so that we’ve decided to dive deeper into this topic in the coming weeks!
We’d love to hear from more voices about how you view scarcity. Please reply to tell us, and if you would like to, you can pitch an idea for a Medium article yourself 🥳
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our pledgee highlights.
We need marketing that helps people make ethical choices, that doesn’t mislead or misrepresent the facts about ethical consumption and sustainability. And we need more inclusive and accessible representation so everyone feels seen.– Hugo Douglas-Deane, greenr.co.uk
I am making the ethical move because the space I work in is full of BS and bad advice and people are incredibly vulnerable to it. I believe you can be successful AND be authentic and I pledge to always act in an ethical way and to encourage my clients and peers to also do so.– Erika ,McInerney, https://www.macandernie.com.au/
Find more pledgee WHYs on our website:
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what we’re reading right now.
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- We love this Sustainable Web Manifesto by Wholegrain Digital (sign up for their Curiously Green newsletter!)
- The Green Web Foundation news tab is a fun little rabbit hole.
- This is an in-depth article by Adanma Onuoha for NBS (Network for Business Sustainability): “What Is Sustainable Marketing?”
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*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Send a reply and tell us!
what we’re working on.
- We’re building a way to receive donations. So far we’ve been able to handle expenses on our own, but we’re growing and want to remain financially sustainable until we can generate income.
- Jenny from Digital Nomad Girls is gifting us her time + expertise to help build the backend of The Ethical Move Community in Mighty Networks.
- We’ve finally all assembled our team and our newest members are being onboarded. We just wrapped up our most recent asynchronous team meeting, our first as a team of nine! We’re excited to embrace this next stage in the evolution of the movement 🙌
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