The Ethical Move is starting a conversation among peers to shed light on psychological manipulation and to find that fine line between a good piece of advertising, straight forward messaging, and dehumanising tactics. Our blog represents the continuous inquiry and conversation to help us answer the question ‘what is ethical marketing?’
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Our conversation goes both ways.
This is unfamiliar territory and will require a lot of unpacking, which is why we want you to share what you see. Email [email protected] if you’d like to contribute as a writer to Medium and show up in our sidebar.
As a black woman, I have been trained to be hyperaware of my skin colour and of people’s reactions to it.
After nearly two decades in the marketing world, there is one thing I know for sure: There is no universal “right” way of doing marketing.
Our purpose is to uncover the grey area of manipulation in marketing through conversation, creating an standard based on what we discover in the process.
This is our chance to break the rules, change the status quo, make the ethical choice for the good of all not just a select few.
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• For businesses that care
• Marketers who want to do better
• Consumers who don’t want to be lied to
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