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The ethical move is starting a conversation among peers to shed light on psychological manipulation and to find that fine line between a good piece of advertising, straight forward messaging, and dehumanising tactics. Our blog represents the continuous inquiry and conversation to help us answer the question ‘what is ethical marketing?’
You can read our (monthly-ish) newsletter here – or sign up for it to land in your inbox. We share what we’re up to, resources and articles we find helpful, and what we’re working on next. Know that you can always hit ‘reply’ to our emails and there will be a real human answering.
Our conversation goes both ways.
This is unfamiliar territory and will require a lot of unpacking, which is why we want you to share what you see. Email [email protected] if you’d like to contribute as a writer to Medium and show up in our sidebar.
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Ignoring the rules of the marketing trade
After nearly two decades in the marketing world, there is one thing I know for sure: There is no universal “right” way of doing marketing.
Welcome to the ethical marketing conversation
Our purpose is to uncover the grey area of manipulation in marketing through conversation, creating an standard based on what we discover in the process.
Make the ethical move.
This is our chance to break the rules, change the status quo, make the ethical choice for the good of all not just a select few.
Could You Sell Without Manipulation?
Perpetuating sales tactics that are keeping buyers weak, and then placing the burden of ‘making a difference’ on them, is …the kind of thing a bully would do.
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