The ethical move is starting a conversation among peers to shed light on psychological manipulation and to find that fine line between a good piece of advertising, straight forward messaging, and dehumanising tactics. Our blog represents the continuous inquiry and conversation to help us answer the question ‘what is ethical marketing?’
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Our conversation goes both ways.
This is unfamiliar territory and will require a lot of unpacking, which is why we want you to share what you see. Email [email protected] if you’d like to contribute as a writer to Medium and show up in our sidebar.
After nearly two decades in the marketing world, there is one thing I know for sure: There is no universal “right” way of doing marketing.
Our purpose is to uncover the grey area of manipulation in marketing through conversation, creating an standard based on what we discover in the process.
This is our chance to break the rules, change the status quo, make the ethical choice for the good of all not just a select few.
Perpetuating sales tactics that are keeping buyers weak, and then placing the burden of ‘making a difference’ on them, is …the kind of thing a bully would do.
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• For businesses that care
• Marketers who want to do better
• Consumers who don’t want to be lied to
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