Our first official newsletter!

by | Oct 19, 2020 | Newsletters | 0 comments

This is our October 2020 newsletter. Sign up here to receive our monthly news!

Hello ethical movers!

And welcome to our newsletter.

We know you are committed to ethical marketing and want to learn more, so we’re going to keep this short, fun and informative.

the ethical move news.

We’ve expanded our pledge to include not just one manipulative tactic, but seven (if you’ve already pledged to using round number prices, review what we’ve added and update your pledge!).

We’ve also included ‘flips’ for each tactic — a way for you to tease out the manipulative elements from the fun and creative way you do marketing.

Here’s our new pledge, click to our pledge page for the flips.

our pledge.

charm pricing.

We pledge to change our pricing from ‘charm prices’ to round numbers.


We pledge to not use countdowns in our sales and marketing.

false scarcity.

We pledge to be honest about availability.

lead magnets.

We pledge to be transparent in our email list building.

bait and switch.

We pledge to deliver the value we promise pitch-conscious.

woke washing.

We pledge to not use social issues to leverage our marketing.

secret recipe.

We pledge to not make false promises in our sales and marketing.

The full list with description and ethical ‘flips’ can be found on our website here.

our pledgee highlights.

[Yes, pledgees are what we lovingly call those of you who have pledged]

Your pledges light us up and keep us going. You are really the beating heart of this movement. Here’s what some of our recent pledgees are saying about why they joined the ethical move.

As an Online Business Manager who supports purpose-driven businesses, I believe this movement needs to begin with those of us who are changemakers. We must do business differently. With values and ethics at the forefront of our businesses, we are one step closer to creating a better tomorrow.

Tina DeValk, tinadevalk.com

Simply put, if we ethically source and ethically sell, the inequalities in society would significantly reduce. People in the early stages of supply chains are the ones who suffer from ‘charm prices’.

Anuj Dhanak, booni.co.uk

I’ve been a marketer for over 15 years – and the whole time there’s been some of these types of tactics that have just felt wrong. Instead of blindly going along with it because “that’s just what you do”, I want to be an example of brands as a force for good.

Melissa Packman, abrandisnotalogo.com

what we’re reading right now.

We’ve been deeply immersed in the topic of diversity and inclusion within the communication industry. The Drum has more than a few articles on the subject we’ve been discussing.

UN and WFA urge brands to ‘confront racial intolerance’ and measure diversity efforts

Black ad professionals call on agency leaders to take urgent action on racism

Take action: it’s the make or break moment for the BIPOC pipeline

*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject.

what we’re working on.

We are finalizing our anti-racism statement and code of conduct for the ethical move and taking a deep look at ourselves — we are very white. The marketing industry is very white. Ethical marketing isn’t just about a list of tactics, it’s inextricably linked with how we treat each other, how we support each other, and how willing we are to acknowledge the underlying oppressive systems and how much work we still have to do. We are working to make our team more inclusive with Black, Indigenous, Minority Ethnic, and People of Colour that have a passion for ethical marketing — and working to ensure that when we find them (or they find us) we are a safe, welcoming place.

We are always here for the conversation.

If you have questions, suggestions, or an idea to share, reply to this email or reach out at [email protected]. If you come across a tactic that you wish someone would take a look at, please send an email to [email protected].

For more ethics in your life, follow @theethicalmove on Instagram and Facebook – and check out our Medium Publication! If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for all humans.



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