Hello ethical movers!
We’ve been talking about the big picture a lot, recently.
During our team meeting in April, Dimitra Meghawaty sparked a conversation that reminded us of our roots, the reason the ethical move exists in the first place: not just to feel better about marketing, but to break the cycle of consumerism.
Combined with our deep dive into accessibility this signified an important turning point in who we are (becoming) as a movement.
It led us to redefine how we can grow our movement: who it is really for, but is left out of the conversation, what a new standard for ethical marketing can look like, and what our pledge needs to become to create it.
And, we can’t do this without you 👇👇👇
the ethical move news.
– Amélie Gualandris, louiseolympe.com
Find more pledgee WHYs on our website:
what we’re reading right now.
It is National Indigenous History Month in Canada, and we’re finally being forced to collectively look into a deep, dark mirror as the (well known) secrets of residential schools are being unearthed. This month, our focus is not (only) on Pride month in North America, but on indigenous resources.
Native Women Lead is an organization we’re inspired by. Their mission statement: “To revolutionize systems and inspire innovation by investing in Native Women in business. We do this by co-creating with and convening our community to build coalition while honoring our culture, creativity, and connections.”
Indigenous Feminism Is Our Culture ‘A call to bring back matriarchy in Indigenous communities to rebuild and decolonize the foundation of Native community life.’
A beautiful article written by Jihan Gearon.
This month, we’ve seen lots of examples of pinkwashing (which we include in our woke washing tactic) – this is a timely compilation to drive that point home.
*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Hit reply and tell us!
what we’re working on.
Our approach is to treat our team as a microcosm of the community we’re building. The depth of vulnerability, trust, and compassion in our little group is astounding and I can’t wait to have a space to share with you that reflects this!
As for summer… Some of us are taking a step back to rest, others are using the lull in business to work on the back end of the ethical move. Social media might slow down a little, but our heads are deep in research and creation of our next moves.
We are always here for the conversation.
If you have questions, suggestions, or an idea to share, reply to this email or reach out at [email protected]. If you come across a tactic that you wish someone would take a look at, please send an email to [email protected].
For more ethics in your life, follow @theethicalmove on Instagram and Facebook – and check out our Medium Publication! If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for all humans.