Gary Cooper | Pixel Mixel

In order to demonstrate my commitment to ethical practices, I have taken the Ethical Move pledge because I want to make a difference in my industry, which historically has been based on unethical selling tactics.

Valentine Aouad | Green Socials

We are making the ethical pledge because we believe in hyper-transparent communication and delivering bespoke services to our clients. We also recognise that each brand/client we work with requires bespoke services for their online marketing. We understand the importance of communicating both positive and negative results to our clients and never assume that any results can be made when we are not fully aware of the intricacies of their industries. By making the ethical pledge, we are committing to upholding ethical standards in our business practices and contributing to the industry standard for transparent communication. Furthermore, we believe that our commitment to ethical marketing extends beyond transparent communication and bespoke services. We also prioritise working with eco-friendly companies that are committed to making a real difference in the world. By supporting such companies, we not only align with our values but also contribute to a better future for everyone. We recognise that our actions have an impact, and we strive to make that impact a positive one by prioritising ethical marketing in our practice.

Kate Medley | Medley Design Studio

I am making my ethical move because I aspire for my son to be raised in a world that values kindness and fairness towards both people and the planet.

Harvey Morton | Harvey Morton Digital

I believe in ethical selling because I understand that my customers come first. I see my clients as partners in a long-term relationship, and my success is tied to their success. My focus is on delivering solutions that meet my clients’ needs, rather than just making a sale. I believe in transparency, honesty, and fairness in my sales practices. I take the time to understand my clients’ goals and objectives, and I tailor our solutions to meet their unique needs. I believe that ethical selling is not only the right thing to do, but it’s also good for business in the long run.

Sarah Goodell | Autumn Dahlia Creative Services LLC

I am thrilled to share why Autumn Dahlia Creative Services is taking “The Ethical Move” pledge. At Autumn Dahlia, we firmly believe in putting people and the planet first in all that we do. We understand that as a branding and graphic design studio, our work has the power to shape people’s perceptions and influence their decisions. By taking “The Ethical Move” pledge, we are committing to transparent and honest communication, avoiding greenwashing and performative activism, and advocating for social and environmental justice. We believe that this pledge is essential to ensure that our work aligns with our values and has a positive impact on the world.

Maria Lindberg Howard | Beep Sustainability & Communication

I have worked in marketing for a long time. To me, it is about building long-term relationships, which takes honesty and trust. Today, marketing also must be transparent. That is why I am now making the ethical move for a better world.

Ricardo Favareto | Conbuxa Inc

I am making ethical move because fake actions, news, mkt are something that can’t be part of our real world.

Jelle Visser | LoveYork ltd

If we keep doing what we’ve done before, we’ll keep getting what we’ve got. It’s time to put the mission before money. It’s time to work for positive change.

Paige Worthy | Paige Worthy LLC

I live in the world of sales and marketing, so I have a spidey-sense for when I’m being duped or manipulated. But many consumers don’t — and they shouldn’t have to. It’s our responsibility to wield our power as marketers to educate, delight, empathize with, and persuade customers with heart so they buy what we’re selling for the right reasons.