pledgees.

I am making the ethical move because normally I hate being sold to. It feels yucky and manipulative. I want to create a marketing and sales environment that centers relationships and our connection as humans.

People deserve to be treated with respect.
People deserve to have a calm nervous system. Leveraging fear and scarcity is harmful.
Marketing can be a beautiful way to be of service, to entertain, and to inspire.
Because I have experienced first-hand the disparity between the marketing claim and the actual experience.

I pledge to the ethical move because I want to market in a way that will have a positive impact socially and share content that is of ethical nature. If I can do that I have taken action rather than be complicit in the current stance of marketing.

I’m making a pledge because my customers are my community and I value my community. I sell a valuable, authentic and trusted outcome through my business and money is one of the performance indicators not the intrinsic goal. I’m not happy if my customers are not happy.

Also, personally, believe in treating people the way I want to be treated. As a consumer or a supplier, it sucks when a business misleads me or bluntly rips me off, I never want to do that to someone else.

Because I’m in business to help create the world I want to live in, not simply replicate the BS business practices which dehumanise and destroy.

I believe in and have faith in ethical marketing, connecting the right customers to the right products and not selling just for a profit.

As marketers we need to do work that is aligned to our personal values and that contributes to a better world

I’m a business woman who loves the heart of what business should be – solution-centric transactions that enrich lives. And, I’m all about banding together for a movement that brings forefront operating business for greater good rather than selfish gain.

I was immensely inspired by this movement as this pledge aligns with my values and how I aim to show up as a business owner. It is one of the many elements to the revolution and I’m grateful for all who feel called to this work!

At Gain we make this pledge because we believe unethical business practices have played an enormous role in maintaining the status quo that has held so many brave entrepreneurs back. Too many have handed over their livelihood to false gurus who are only interested in a quick sale before moving on to the next dreamer and we are set on making this change.