accessibility thinking

by | May 28, 2021 | Newsletters | 0 comments

This is our May 2021 newsletter. Sign up here to receive our monthly news!

Hello ethical movers!

We have been sinking deeper into accessibility, focusing on design, content, and the bigger picture conversation.
The simple truth is that we all use the internet and online tools differently; and creating things that take our humanity into consideration makes for better content, better design, and better understanding of our needs.

Techy things we’re doing to improve accessibility

  • Focusing on creating better CTAs and revising our page architecture.
  • Creating a custom HTML template for ConvertKit because their default templates are not accessible enough (this email is written in the new template).
  • Building a blog section of our news page so we can duplicate our in-house articles from Medium (because it is not accessible enough).
  • Using POUR principles for content creation.
  • Improving our badge design to remove bright on bright options (and alt text for you to use when placing the badge) – we’ll send these to you soon!
the ethical move badges

And now, the deep work begins.

Changing our tech to make our content more accessible is a great start, but only the tiniest part of the much bigger conversation we need to have about our biases, how we relate to ‘ability’, what it means to take everyone into consideration as we are building/writing/creating. We can’t treat accessibility as an afterthought – that leaves most of the world’s population out of the conversation.

This not a project to be checked off a list, but a life-long journey; and we’re doing it in conversation with you. Let us know what you’ve discovered!*

*If this is all too daunting, please know that we are right there with you. I personally had some Big Learning to do in the last few weeks because I was not seeing the bigger picture and needed to be called forward. Share with us, knowing that we need your thoughts and opinions now more than ever.

the ethical move news.

The ethical move website is now partially conformant with WCAG 2.1 level AA because of the tireless work of Maria Arango Kure. Partially conformant means that some parts of our content do not fully conform to the accessibility standard, read more about it in our accessibility statement.

We took a deep look at data privacy when migrating to WordPress, and we have revised our privacy and cookie policy. You’ll notice we don’t have a cookie bar anymore, and that’s because we only use strictly necessary cookies that can’t be deactivated, but they also don’t track your path through the internet.

Because our original privacy policy was not 100% GDPR compliant, we are asking you to re-consent to us sending you emails, otherwise we will have to unsubscribe you and delete your information according to the regulations.

You should have received two emails from us so far, so if you have not consented yet and would like to stay on our list, now’s your chance! We will not be asking for your consent again after this.
consent here


Do you follow us on Medium? We have a new article to share with you this month.

Data ethics is also important to our new Medium writer Claudia Kozeny-Pelling, she has included a few alternative options in her article After the pledge: how to start running a more ethical business, as well as mentioning dark patterns, which are a big thorn in our side too.

screenshot of Claudia's article on medium 'After the pledge: how to start running a more ethical business'

medium publication

*We have become aware that Medium itself is not accessible in its current form. We have created a blog section on our website to bring articles written by ethical move team members into an accessible format; and we will request each external writer do the same on their own platforms, bear with us while we create a working system.

our pledgee highlights.

Every time a new pledge arrives in our Slack channel, we get reminded how important our work is. Here are a couple of recent pledges.

I’m making the ethical move because I value honesty, transparency, and consent. I want prospective clients to feel respected and supported – not manipulated or condescended to.

– Miranda Miller,​

I have worked in branding, marketing and design for well over 30 years. I have witnessed unethical practices from some clients in the past and abhor the disregard for people, animals and planet for the sake of profit. Therefore I have taken a stand. I believe that ethical is the future of business.

​– Andy Barker,

Find more pledgee WHYs on our website:
our pledgees

what we’re reading right now.

Coblis – Color Blindness Simulator(tool)
Understand the challenges faced by color blind individuals; upload your own image; and see it through the eyes of a color blind individual.

List of Links on Accessibility & Ethical Design (resource)
A helpful directory of resources consisting of guides and articles on how we can build websites/design with inclusion in mind.

Mismatch: How Inclusion Shapes Design By Kat Holmes (book suggestion)
A beautiful resource talking about inclusive design from a more holistic point of view rather than tech tools and checklists.

Mismatch How Inclusion Shapes Design By Kat Holmes picture of cover

more resources

*We share resources to broaden our horizons, deepen our knowledge of our industry, and learn how to market ethically. The ethical move team does not agree with every opinion, nor do we claim to have found the best resources on the subject. What support or resources would you like to see from us? Hit reply and tell us!

what we’re working on.

With our team having grown and shifted, we are doing lots of deep culture work by discussing self care, our intersections, and working on agreements defining how we want to communicate with each other.

We’re also deep in the trenches of working on a new iteration of our pledge, redefining what manipulation and ethics means to us, and how we can grow our movement. Stay tuned!

We are always here for the conversation.

If you have questions, suggestions, or an idea to share, reply to this email or reach out at [email protected]. If you come across a tactic that you wish someone would take a look at, please send an email to [email protected].

For more ethics in your life, follow @theethicalmove on Instagram and Facebook – and check out our Medium Publication! If you have a great topic to explore in an article, please send us your submission. We need all perspectives to make this work for all humans.



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