We pledge to change our pricing from ‘charm prices’ ($297) to round numbers ($300).
The ethical move
- Ask yourself: are you trying to make your price look cheaper? Round up or down.
- Do not use the number 9 in your price endings.
- Prices can include or exclude tax and other charges, as long as it is clearly communicated.
- Currency has to be clearly recognizable (ie CAD/USD vs $).
- For people bound by a price box (Amazon, Apple, etc): we accept pledges by businesses that communicate round numbers on their website/marketing materials, even though the price at check out might differ.
We pledge to not use countdown timers to drive a sale.
Countdown timers (ticker) create feelings of anxiety and a false sense of urgency: “You have to do it now… or you will lose out forever”. They’re designed to make people make hasty decisions instead of allowing them the time to decide if it’s the right purchase for them.
The ethical move
- Allow pressure-free space for your audience to decide if buying or opting in is right for them at this time.
- Use the final date and time to indicate the end of your sale without a time ticker.
- Be transparent and honest around signup timing (don’t say it’s the last chance if it’s not).
- Say when you are going to offer the opportunity again.
- Don’t extend the deadline beyond the original date communicated just to get last-minute sales.
We pledge to be honest about availability.
The ethical move
- Be honest about availability.
- When there is real scarcity, communicate why.
- Avoid fake exclusivity (if the offer is invite-only, just announce it to the people you want to invite).
- Offer alternatives when there are actually limited quantities: you can say “there are only 5 seats in my workshop – but here’s another option if you don’t have the time or resources for this right now”.
We pledge to be transparent in our email list building.
The ethical move
- Give the option of receiving the offering without having to sign up to any other marketing materials.
- Create a separate invitation to the email list with clear communication on what it will be used for (GDPR guidelines are a given).
- If you can’t separate the offering from your email list, be very transparent in your sign-up box (that they will receive emails), make unsubscribing easy, and provide only content directly related to the subject of the offering.
- If your campaign changes and you are planning to send content not related to the offering they signed up for, give your audience a very obvious option to opt out.
bait and switch.
We pledge to deliver the value we promise pitch-conscious.
The ethical move
- When providing value with a pitch connected to it, tell your audience in your invitation and introduction how it will be presented, receive their consent, and then deliver your value with your audience having knowledge of what to expect.
- Aim to not have more than 5% of your value taken up by a sales pitch.
- Try delivering your value after your pitch – or deliver your value and your pitch in separate conversations.
We pledge to not use social issues to leverage our marketing.
The ethical move
- Only place statements, labels, and pledges on your website if you can match every one of the commitments with your actions.
- Be transparent about the actions you are taking, and make sure you are genuinely in alignment with them throughout every part of your business (values, communications, products, and operations).
- When you share these actions, communicate how they directly connect to the values and mission of your company.
- Be accountable and open to conversation about the causes you support.
We pledge to not make false promises in our sales and marketing.
The ethical move
- Do not present your approach as a secret.
- Do not promise to have the only solution.
take the pledge.
I am pledging to the ethical move as a reminder to stay true to what I believe can and does sustain and add value to all of those I serve. I believe in this business model and pledge to be mindful of my practices and to never trade ethics for money.
I’m making the ethical move because integrity matters. I support small, purpose-led, eco-conscious businesses and solopreneurs with their copywriting and social media marketing. I want my skills to help small businesses be part of the solution, not the problem. I don’t want fear-based manipulation and dishonesty in marketing to fuel endless consumerism. We can do better, I want to be proud of the legacy we leave for our children.
Integrity is one of my personal values, so why wouldn’t it be one of my business values? I want my customers to be completely happy with the service they receive, so taking this pledge is integral to providing customer service to be proud of.
I am making the ethical move because I don’t want to manipulate anyone into buying. I hope we can all move away to a more responsible way of marketing (especially in social media marketing). Currently, there are just too many fake ‘gurus’, false promises, and unethical marketing techniques. A move away from charm pricing, artificial scarcity and fake engagement is very welcome.
I am taking the pledge as a part of a number of steps to make my sole-proprietorship ethical, sustainable and community centered. I have a bit of a ways to go but this system here feels like a solid foundation to build from and I know I’m not alone in wanting a better way.
I am taking this pledge because I am sick and tired of the way the coaching industry is losing credibility and the real ethical coaches out there are suffering because of it. I’ve always wanted to genuinely help people, and I feel like the good coaches
Finally, a tribe of business owners coming together to represent truth in marketing. My brand is about living in alignment to create our greatest “lived” experience of life, a life of true freedom. And being in alignment myself, and as a brand, is non-negotiable. Each step, from this simple one, to bolder ones ~ especially collectively ~ gives me hope of a more just and equitable world for people, animals and the planet.
I am making the ethical move as it is one of company core values: DO THE RIGHT THING. We are guided by solid moral compasses. We stand for what is just and right and hold ourselves to a high level of ethical standards. We want to be transparent and ethical in all that we do!
I am making the ethical move because everything I offer to the world is created from my heart rather than my head, and I do my utmost to avoid marketing based on fear or pain. I love what the ethical move is doing and am delighted to have found them.
I have been taught to sell in extremely unethical ways, and I felt very uncomfortable the whole time. It doesn’t line up to any of my values! Now I know there are “other ways” (i.e. being authentic, and true to yourself) I am all in!
I made the ethical move when I started my business in 2006. I don’t like being manipulated, and I refuse to do that to others. It was sometimes difficult to stay true to myself over the years, when guru’s started to teach what we ‘should do to be successful’. But I survived and I am so happy to see others refuse to use manipulation.
We are taking the pledge because we strongly believe in sustainable innovation. This includes an ethical approach to marketing and customer relationships. Sustainable innovation in products, services and business models should not rely on cheap marketing tactics, but create true value and a happier world.
I am making the ethical move because the old way of manipulation marketing has lead to a society of more more more and overconsumption that is destroying the planet and humanity. We can do better.
I have struggled with the idea of pricing for so long – not knowing how to sell without being sleazy and hating the idea of tricking anyone into working with me. As a socialist, feminist, and Labour councillor, I want people to know that I am honest and price things fairly. So having a pledge is a great idea for when people ask me about my pricing.
I am making the ethical move because I am tired of seeing the burden placed on consumers to make ethical choices about what business to support. I want to lead by example in my company with values, marketing, sales, and products that do no harm to customers and those who interact with my business.
Being authentic in the way I do business is incredibly important to me. We all know when we are being “sold” to and it doesn’t feel good. I want my clients to have a good experience right from the first contact with my business.
I believe whole-heartedly in honest consumerism. As a merchant I want to communicate this value so my clients can trust that what you see is what you get, there is no trickery in my business! / I am a copywriter and I don’t want to be part of the problem.
I wasn’t convinced or turned by the Ethical Move Pledge. The truth is, I have been following the guidelines very similar to those of the Ethical Move for years now. Since I believe in those principles it only makes sense to back the movement, so that more people take notice. It’s the right thing to do, we as people deserve a calmer environment and more room for conscious choices.
I’m passionate about making my business as ethical and sustainable as possible and absolutely don’t want to be pressuring anyone into a sale! In the wedding industry it’s so important that people have the time to consider their choices carefully and pressure sales is not what I’m about at all!
I’ve always aspired to be as ethical as possible in my business, but I also recognize that there are times when I’ve failed, either through ignorance, lack of forethought, or by following ‘convention’ without questioning it. I think this conversation is really important and I’d like to be part of it.
We are naturally honest and love to help businesses grow in a heartfelt way. So, we feel sick seeing the ‘squeeze’ mentality of many pushy, sleazy, manipulative and dishonest business owners. We believe that everyone should promote and sell ethically as a common way of doing business. It’s great to be part of a global ethical movement of kindred-spirits. Because business in its essence is about making connections, nurturing relationships and serving a bigger purpose. Together we can create an interconnected world that works for us all. A world in which who we truly are, what we do, and the way we work become one.
I made the ethical move because I am tired of luring people into my courses with seemingly lower rates. I want to be an open and honest business owner with a clear pricing structure, great products and courses and excellent customer service and aftercare.
I made this change late last year and want to pledge publicly because I don’t like being manipulated as a consumer. I believe that business can be a force for good, but to do this, our actions and the ways we run business have to be in integrity with our intentions.
As a marketer, I have become somewhat (very) disillusioned with my industry. As a consumer, I’m tired of being sold to. Bone tired. Marketing itself is not inherently good or bad, but it can be used for both good and bad, depending on who’s doing the marketing and what their intention is. As marketing is a largely unregulated industry and the barriers to entry are so low, it’s important that we have standards and regulations in place to ensure that we are doing the right thing and acting with integrity, always.
I am an ethical celebrant, building awareness with conscious people who I officiate for – that the planet and its inhabitants matter, that our actions matter. From upcycled clothing, ethically made items, to eco burials, from locally sourced flowers to giving to charities, all can create a difference in our lives and those of people, plants, animals, habitats, countries.
I am committed to ethical and effictive socia media marketing strategies and practices because I recognise the power of good social media and condemn using marketing for anything else but good for all living things.
I am just starting up my own social media marketing agency and was just about to launch my first ad. I followed all the manipulative tactics but i does not feel good. I am now creating a split-test not using any manipulative tactics at all. I was looking for inspiration and found an article on medium.
I am making the ethical move because I can either be part of the problem or part of the solution—I want to be part of the solution. That starts by turning business values into business practices, such as the ethical move’s marketing standards based on transparency, trust, and honesty.
I hate the manipulations I read about in every marketing book and I see around me online. I want people to buy from me because they want to work with me. Not because I manage to “lure” them in with white lies about only 3 spaces left…
I’m making the pledge because I’m over the cheese and the sleaze that comes with sales BS. Sales isn’t about taking your bucks. It’s about meeting a need and solving an actual problem. Not convincing people to buy landfill they don’t need because we’re enslaved in this mindset of want, buy, consume. I’m trying to break that brainwash for myself – and for my clients. No more buying brainwash.
I’ve been a marketer for over 15 years – and the whole time there’s been some of these types of tactics that have just felt wrong. Instead of blindly going along with it because “that’s just what you do”, I want to be an example of brands as a force for good. I coach my clients on this anyway, so making it official by pledging just feels right.
Pledging to the ethical move feels like coming home to a loving, like-minded community. It is my conscious desire and expectation to be held accountable and to be in the service of contributing to the social change I wish to see in the world.
I am making the ethical move because I believe we can do well by doing good. I’ve burned myself out being part of an industry where the pressure to be cut throat and focus on sales and conversion. I want to deliver value, not noise.
I’m making the ethical pledge because selling ethically should be the standard. The more we highlight the advantages of ethical marketing, the more both consumers and companies will be aware that there is a better way to buy and sell.
I am pledging to ensure that all of my marketing, selling and business activity is ethical and seeks to do no psychological harm to my audience. I believe that as a coach, my client’s transformations begin from the moment they enter my audience, and that encouraging them to make buying decisions rooted in lack, scarcity and fear only exacerbate their problem – not solve it, as they are trusting me to help them do. I believe that coaching can change the world – but only if we are deliberately ethical in our businesses, right from the first interactions with our brand.
I’m pledging to the ethical move because I believe modern service based businesses should believe in their offerings and invoke trust and loyalty through those offerings. There is no room for scaremongering and inauthentic selling anymore.
Both personally and a new social enterprise with my co-founder, Carers’ hearts CIC is working to support unpaid and working carers with the emotional wellbeing throughout their caring journey. We will ensure that we use only ethical, emotional or psychological non-pressure marketing strategies that are part of our values. Our communities are already under incredible pressure, so in our interactions with them, we will uphold the highest standards of ethic, transparency and integrity and we are pleased to make our pledge to this inspiring movement.
I actually feel like I don’t fit into the online business world. I see pushy sales and crappy webinars just trying to sell you something. I try to be as honest as possible and I even tell my clients about my challenges.
I am making the pledge, because I believe in honesty and authenticity when it comes to marketing, because no one wants to be screwed or dragged into buying something they don’t really wanted in the first place. Even though many marketers believe and act differently, I want to be an example, that a different marketing is possible.
I am making this ethical move because I believe that humans can make decision on what they should buy and not what they think they should get. Psychological numbers have gotten me into debts, so I know first hand how much of a pain they can be.
I believe in transparency over manipulation. I believe in upfront pricing over psychological selling strategies. I believe the work I do and the way I price it doesn’t need to hide behind trickery. That’s why I pledge to use round numbers in my business.
This website it amazing – such a fantastic idea and I’m so excited to be able to become part of this and make the very important pledge to do business more consciously. It’s so important to take responsibility and acknowledge for the part I play in the cycle of consumerism, and thank you for your work in ensuring more people do business in a honest and kind way for both the consumer and the planet.
I will make the ethical move in order to break the cycle of customer manipulation and bad practice. I truly believe that brands and businesses should function in line with their Purpose – and everything must reflect this, including marketing. Old ways have to change so our future can be brighter. Businesses can, and must, be honest and more accountable.
Over my 20yr+ marketing career I have been deeply concerned and cynical of some marketing practices. I have always known there is a better way to market and is one of the reasons why I like working with charities.
My purpose is to educate and encourage ethical and sustainable marketing and communication practices. So to find this community of like-minded professionals is fantastic.
We have to be the change we want to see in the world. Now more than ever this is imperative. We have to lead by example and encourage our peers and industry to do the same. Thank you for this movement!
When we talk about prices in our day to day conversations, we tend to naturally round numbers to make it easier to understand. Why not practice the same ease and flow in our business? It’s a simple measure that sets the tone for the kind we business we want to run.
I am making the ethical move because I believe there is another way to market our services and the work inside of our practices. I’ve seen first hand the harm that unethical business practices incur on people and I refuse to be complicit in that system.
I am making the ethical move because I believe each and everyone one of us can do more to make a difference and make change and better choices. Not only have I been learning and growing on my own ethically minded journey for a while but there is always more. I make this promise to keep going.
I used to shy away from marketing because I hated how pushy and manipulative it seemed. Over the last couple of years I’ve gradually found my way towards working in a way that feels genuine rather than salesy – and I’d love to be part of a wider movement of people who feel the same way.
It’s exhausting teetering between doing what everyone else says you should be doing even though it makes you feel gross, and authentically wanting to get your offers into the hands of people you think you can really help. It’s nice to have a framework of guidelines that make you feel good about marketing.
I’m all about ethical marketing and doing business with integrity. Whilst it might seem inconsequential not using round numbers is a tactic to manipulate us into believing we are paying less than we actually are. I refuse to be part of that trend because I don’t want to manipulate my customers, I want to serve them powerfully and with integrity.
As a daughter of an alcoholic mother, I have a distorted sense of trust. I have fallen prey to many marketing schemes that said it was my health and could help solve my problem. I am also curious so I always thought, “why not try” only to be mad at myself later. I do not want to add to the problem.
As an ex-marketer, I had an epiphany where I realised that most of marketing was abusing the trust of consumers, effectively expanding the truth and seeking new ways to exploit. In my non-profit social enterprise, we seek to be as honest and ethical as possible. We are straight-forward and clear in our communications.
As I’d like to align with good people who align with my values, and build relationships with ‘fellow tribe’ with varied skill sets for rising together with each other, and in turn supporting the wider communities around us to rise too.
I am making the ethical move as I believe that the exploitative nature of large corporations has endangered our planet and is detrimental to those who inhabit it. Without mindful industry and supporting these practices, change is impossible.
I am making the ethical move because I believe in honesty and integrity. I work with client’s to develop their self-agency, so why would I manipulate them into working with me. Consent is important to me.
I am making the ethical move because I get annoyed with pushy fake sales pitches. I have fallen prey to them myself and I strive to provide honest marketing and quality content to my clients.
I believe that running a successful business should not be at the expense of others. I want my work to inspire others and make their lives better. This means being honest, transparent and selling your product ethically and not using cheap triggers and click-bait to make people buy your product or service.
I used to work in advertising for years. One of my biggest issues is manipulative marketing and selling people something they don’t need just to get a sale. I’m all about empowering the people and helping them to inspire their inner/outer world. I’ve started a creative mentoring business to help serve the people (rather than brands) with their own stories and projects. I’m also developing ethical documentary stories to share with the world. I am in the process of changing my website because I don’t like the copywriting. I do not sell to my clients but create relationships and only work with them if I feel I can really help them.
It’s been 20+ years since I sat in the psychology of marketing class at University. I always see these prices and go ‘ah-ha!’ you won’t get me, but you likely do. Fast forward to working as a coach and studying positive psychology and I see another side of this picture – female entrepreneurs undervaluing themselves. Charge what you are worth – it’s you that decides your worth – clients pay anyway, at least the right ones do!
I am making the ethical move because I want to encourage conscious rather than mindless consumption. It’s my responsibility as a marketer to help towards better spending habits that will improve the world from a societal and environmental perspective.
I feel that the age of marketing through urgency tactics and sparking FOMO is closing FAST — what a wonderful thing. I’d like to help champion conscious capitalism as one of the propellers towards conserving and protecting the planet.
I am making the ethical move because…why would anyone NOT want to? I am so happy to have found someone who is saying all of the things that I have been thinking for so long. I am just setting up my business and had already planned to avoid the sales tactics that you’ve mentioned which quite frankly, always made me feel uncomfortable. This has made me even more determined to do things my way—a way that I can feel comfortable with and that allows me to sleep at night!
I am making the ethical move because my business is based on empowering others and I want all the parts of my message to reflect that. I am tired of the subtle scarcity tactics used to sell products and services in the wellness industry.
I am making the pledge because ethical marketing is an important part of building a more empathetic, compassionate and accessible world, and our marketing efforts should always be in alignment with our values.
I believe in honesty. I believe that honesty creates sustainability, growth and loyalty. I want to build a business and a world based on honesty and transparency. Creating honest prices also requires a business owner to face their own values and beliefs. This is why I’m committed to this pledge.
I believe in transparency for our clients and in the digital marketplace. I believe in real conversations, being honest with everyone. No manipulation. No passive-aggressive tactics. Straight forward, honest and direct communication allows everyone to make an informed and rational decision in the marketplace.The Ethical Move supports this mindset for everyone!
I made a decision to avoid rote marketing tactics because it feels manipulative, out of alignment, and feeds into the constant cycle of consumerism. I sell my products and services to be of high service to my clients.
I want my customers to be confident that I’m not using manipulative methods to to sell to them, and I want them to be confident that they’re buying an honest product and supporting a small, ethical business
I myself recognise how I feel when I am quietly lulled into purchasing something after they have used techniques to make me feel vulnerable without their product. Uncomfortable and disjointed. Why the heck would I want to do that to my clients when I am there to make them feel empowered and worthy. I am not perfect, but if we don’t dream big – what are we doing?
I’m taking the ethical stance because when I first started as a copywriter, creating misleading and questionable content made me queasy. And I realized I needed to make a change in how I approached my writing and how I counseled my clients to approach their marketing.
Its time to break the cycle of unhealthy, manipulation tactics and empower consumers to make informed, conscious choices. As an OBM who supports purpose-driven businesses, I believe this movement needs to begin with those of us who are changemakers. We must do business differently. With values and ethics at the forefront of our businesses, we are one step closer to creating a better tomorrow.
Not only am I tired of being manipulated by marketing tactics, I don’t want to do it anyone else. I want my brand to add real value. The Ethical Move is like a guiding light in stormy seas.
I am making the ethical move because I have long been tired of and bothered by many traditional marketing tactics, as they often feel unethical and sneaky to me. I don’t want to market that way to my own customers.
I believe that who we are and what we create when we are being true to ourselves is valuable and needed, and that if we are honest with our communities, we will be supported. I want to see a world created from that kind of deep trust. I believe this movement is a part of that.
I am making the Ethical Move because there are too many self-proclaimed “gurus” and cowboys in the marketing industry promising life changing results for little effort, at a high, manipulative price point. I started my consultancy practice to empower people to market their business and learn ethical techniques that work, and I want to pledge to do the same.
There’s a consciousness rising that our consumerist way of life is unsustainable. People are looking for meaning: the kind of meaning that doesn’t have anything to do with things or damage to the earth. They want transparency and clear action. I am an ethical research-driven copywriter dedicated to crafting website copy and quizzes for changemakers and conscious capitalists. I want to lead with my values and help lift up others who seek to do the same.
At the start of 2020, I pledged to myself that I wanted to make my graphic design business be more focused for good. I’m working to ensure that design is not intimidating, exclusive or purely aesthetically cool. I want to build a world where (all) people come before profit. Where small is beautiful and we don’t have to always chase bigger and better. Where ethics and environment are the true measures. This passion has pushed my business to pursue Design for Good.
As an individual, I promised to myself to be the change I wanted to see in the world – this is why I founded our agency Jennifer Hakim Communications, a marketing and PR agency for ethical and mindful businesses. We work hard at getting change makers and sustainability advocates off the ground and have a strong ethos and code of conduct. We live and work ethically for the betterment of our world, and our clients are the same.
Being honest and transparent is important for me in my personal life so it makes total sense to extend that to what I do as a business owner. Having customers buy from me because they really want to and belief in my product and services instead of being manipulated into buying feels the way to go.
I always thought it is beyond ridiculous to be sold products and services at prices like 29,99€ or 299€, when it is clear that it’s manipulative to say the least. However when you keep on reading and hearing from sales experts and marketing dudes that you should price this way otherwise you’re out of the market, you kind of accept that this is only way to sell.
I am making this pledge because I don’t believe in using the psychology of marketing in a manipulative way and it’s high time that, not only brands and businesses, but also marketers become more authentic in their communication with the end consumer.
I am sick of the manipulative ‘tricks’ that businesses are told to use in order to make sales. I believe that honesty and connection is the way forward. I love what you’re doing here and I want to be a part of it.
I saw the badge on someone else’s site and my curiosity piqued. I’m a sales copywriter and in direct response there are often tactics used. I use some but I’m mindful and honest in how I use them. And I personally detest charm pricing so I loved that in the pledge. I’d love to bring awareness to my clients and prospects.
The business world has been built on manipulation and scarcity tactics. Prices that are artifically inflated or adjusted to invoke a sense of panic and “must-have” desire leads to poor decision making processes and buyer’s remorse. It doesn’t have to be this way. I will not be part of the manipulation. I shall speak out about artificial and manipulative business models. I shall employ ethical pricing and model ethical and moral behaviours through my business practice and social media channels. It’s time for change, and I want to be a part of it.
I’m making this pledge because I’m launching a virtual assistant business for ethical entrepreneurs, and it is so important for me to be ethical and help clients be ethical. My stomach turns when I see manipulative marketing practices, and I in no way want to be a part of that. We need more conscious business owners and I want to help them with that.
I have a background as a therapist and the thought of manipulating my clients for payment would never cross my mind. It would be unethical. Fast forward to all of the advice and training in the coaching world and manipulative predatory sales practices have felt so gross to me! I was so happy to hear that someone else thought so too!
I’ve never been a fan of using trickery or gaming tactics just to increase sales. I’ve done it before, but never felt good about it. It was time to finally feel good about my pricing, and use whole numbers like I already do in my head when shopping.
I founded ethical brand marketing to help ethical brands create and implement an ethical marketing strategy that rocks. I inspire people to learn about ethical ways to market that go against the traditional ways of copywriting manipulation, competition battles, price wars, etc. I want ethical biz owners/marketing to have fun with their marketing and see marketing for what it truly is: Connecting with people who share similar values and want to support ethical brands…
I am making the pledge as I want to be responsible in how I present myself on my site and within social media. I am fed up with seeing sites that project lots of hype and as I develop my business I want to be genuine and not all ra ra ra!
I’m so sick of having coaches you coach coaches contact me asking about my funnel, the effectiveness of my coaching, how much growth I’m having with clients, etc…..I’ve narrowed my niche enough, My clients see outcomes to their liking–not mine. I don’t want to grow more clients I want to grow the depth of service I provide to them.
The coaching industry is awash with manipulative marketing – let’s welcome in new ethical standards for all aspects of our practice, as opposed to signing up for to therapeutic codes of practice while applying different ways of being in the business world.
Wow. I just found you guys as I explore the world of ethical marketing/copywriting, and I LOVE everything you stand for! This is the kind of business I want to embody and carry into the world.
I have always used round numbers for my business because a) I don’t want to manipulate anyone. And b) It makes giving change easier when people pay cash. Watch the documentary series The Century of the Self to get a clearer picture of how marketing manipulations began and propagated.
I am making the pledge because I teach these concepts as a conscious business coach, and have been so saddened to see people be manipulated by unethical marketing tactics. We can do better as an industry, and it starts with us!
I’m making the ethical move because I believe we shouldn’t have to trick people to buy. I choose to run my business with integrity rather than resorting to manipulative tactics to get a sale.
I’m making the ethical move because I believe that consent matters in all things, including business. I want to stand with and support other businesses that care about equity, justice and inclusivity.
Being an ethical and eco-friendly business we want to reflect our values in all aspects of our work, including our pricing strategy. We want to avoid using a manipulative approach and encourage other small businesses to get involved in a much more honest strategy.
I aim to introduce a store to my site in the near future and I don’t believe in the manipulation that seems common nowadays to make a quick sale. I want to focus on providing value and authenticity over misleading my audience with the aim of a sale.
I am making the ethical move because I want everyone who buys my services to have 100% clarity about their investment. I want clients to know they can trust me and my fee structure without any need to haggle or bargain or have difficult conversations.
I made this ethical move because I think the fear and scarcity mindset is harmful for us, and should be unnecessary to market truly valuable products and services. I’d like to see fear-based marketing become, instead of the accepted norm, a red flag to make people suspicious of the true value of a product.
I want to join the ethical pledge in an effort to support a moving influencer indstry and to support individuals within this industry to conduct themselvees with ethics, morality and an attitude to ‘sales’ that goes beyond just making a quick pound.
I’m a copywriter and I’m making the ethical move because I’m tired of writing copy that manipulates people into buying. I believe in the entrepreneurs I work with and the services/products/programs they offer, so I want to help them make their impact (and make money!) by empowering their audience to consciously choose to buy from them.
I’ve been the victim of manipulative sales and marketing strategies for many years. These practices can trigger past traumas and thus have long lasting effects. It’s no fun. I don’t want to perpetuate the harm caused and so I’m making the ethical move.
I’ve been writing towards this in my business all year actually. Most of these tactics are choices that always makes me feel icky and through my anti capitalist training I was able to learn that it’s because of its ethics.
The world has changed. It has changed by companies and marketing. We have changed. And we can do it again. I am so tired of this unconsciousness, this manipulation and all time wanting more. Lets create the important and the inevitable.
We are joining the Ethical Move because we know that transparency, decency, and honesty moves and connects us all, while manipulation and underhand tactics dis-empower and harm us all. We at 17DM Creative want to be an active advocate for ethical marketing by sharing this message, and by bringing that transparency, decency, and honesty into every action we take.
Transparency feels good. Round numbers feel whole, straight forward and honest. Ethical pricing is another component of representing myself so you know who I am and what you’ll get when working together.
I have seen and experienced too much harm done through manipulative marketing and sales tactics – especially in industries that in theory exist to help people. I dream of a world where creators, innovators, entrepreneurs are well paid for what they create, and don’t rely on manipulation or false scarcity to make a living. Where making a living is a reality for everyone, and we can close the gap between the haves and the have nots, the creators and the consumers.
Can I just say that I wanted to scream “YAAAAAAASSSSSSS” when I found The Ethical Move? My whole philosophy around content + marketing is about doing content *your* way. That there’s no ‘shoulds’ and that you can be generous, tread your own path + still create epic content for your peeps. So the whole idea of ethical marketing fits beautifully. I’ve always felt icky about psychological marketing tactics and have struggled to price my products + services in a way that felt GOOD. The thing I love most about the ethical move is that it gives you the courage to stand up and say, “You know what? Manipulative marketing tactics are not cool + there’s a better way to grow your biz.”
As the Founder & Creative Director of a studio rooted in creating purpose-driven digital design, operating with transparency, integrity, and ethical values are extremely important to me. As an introvert, I’ve always struggled with the notion that sleazy sales techniques are the only way to succeed in business as they don’t resonate with me. I believe now more than ever we have the opportunity to reclaim and reshape the creative economy; to lead the way in creating good things for good people, and consciously choosing not to just contribute to the noise.
Because I don’t want to be part of the problem, making people feel bad for decisions they made under pressure and will inevitably regret. Because I want my clients to feel good about their marketing, whatever that looks like for them. Because a world where we all look and do the same in an effort to fit in removes one of the greatest joys – creativity.
I am making the ethical move as I am frustrated with being sold to in cut throat industry of competitor shaming, overdoing packaging, and pricing undercuts. I am happy when my customer is happy with their product therefore I keep my margins small and my retail prices relevant. I reuse where possible.
I am making the ethical move because I believe in honest transactions in selling & receiving services. I want to be able to clearly understand a service being offered to move forward with engagement & wish to be as clearly defined myself in my offer.
I believe in energy. We live and work in an interdependent world. To generate the best, it is not only ethical, but of key importance to trust and be trusted. The only way to cultivate the highest amount of energy for the good for all stakeholders is to be sure you make an impact on autonomic reserves (the balance between sympathetic nervous system and parasympathetic nervous system). The higher the reserves the better the collaboration. The more relaxed, the better the performance, health, vitality and success.
I have wasted so much money and time on offerings by online coaches and teachers who haven’t delivered value. Instead, it’s led to frustration, disappointment, self-doubt and confusion. I do things differently and was so excited to find the Ethical Move because it articulates what I wish was standard practice in online business.
I live my life in an honest and transparent way and I run my business by those ethics. My pricing vary as I offer a bespoke service but I am clear and I am honest about costs from the first contact. My starting prices are clearly displayed on my website. I expect excellent customer service as a consumer and that is what I offer every one of my own customers.
There are far too many “dark patterns” running around on the web. I have a background in UX and I believe in clarity, transparency and making it easy for the user to make the choice they want to make (not tricked into making). It’s great to find there are people out there like me who feel the same way. I’m in!
We as Brussels Beer Project have always take high consideration in ethics. Nevertheless, we don’t just agree in principle, we really want to put projects into action in order to work in a better and more ethical world.
We’re living in a time and age proving the prejudice that humans can’t communicate without subconscious manipulation. That’s why I urge my business partners, friends and family to be real at any given time, any moment. I mean, trust is the most valuable good we have in the business world. You can’t put a price on that but odd prices are everywhere. It’s silly. Let’s be more honest, let our products and services stand their ground on their own and earn up to 5 Dollars more with every sale. How cool is that?
I am so tired of manipulative sales and marketing and I refuse to perpetuate it. I RESPECT my clients and potential clients and want them to work with me because it’s RIGHT For them, not because I used psychological tactics to ‘charm’, coerce or scare them into it.
I am making the move because unethical marketing promotes an addictive consumer culture where people make impulsive decisions in a state of vulnerability and desperation, often building a debilitating amount of debt in the process.
Growth Animals are making the pledge as part of our move, to educate and improve the way that we do marketing, ensuring that it always remains human first, ethical and win, win, win. A win for our clients, a win for their customers and a win for society.
I am making the ethical move because manipulative marketing tactics have always made me nauseous and are not anything I want to be part of. I love the authenticity, openness, and honesty of this approach.
I am making the ethical move not only because I am tired as you wrote it already, but because I deeply belive that it can and must work differently. We can sell good products that make a difference and we can do this in an ethical way!
I am making the ethical move, since I want to contribute to the wellbeing of humans and the world as a whole. I don’t want to work or live from a feeling of not being enough, not doing enough, not having enough. Because of this we have created a system that makes us always run harder, buy more, feeling dissatisfied, in fear at the expense of health, happiness and true potential (with its limits too). We are enough the way we are. I deeply want to contribute to helping people realize this themselves and see how wonderful and great they are. How much abundance there is in this world. And help them to start focussing on the person they are and soul that lives within determined to make this world a better place.
I am making the pledge because I want to be doing business for good. I want to break down systems that oppress us and encourage us to market using methods that do not always help the consumer. I want to build trust with my clients and live up to my values.
I am pledging to the ethical move because it makes total sense to me. My work isn’t about things, it is about using less and needing less. It is about investing your money in your health by eating real food, avoiding toxic chemicals and other pollutants while reducing your stress levels. If anything it is about consuming less, not more. I am about helping people to live their best lives without collecting shiny things that make us feel better temporarily. This is about change and change for the better.
I prefer clear honest pricing that reflects my hard work, time and skills, along with the way I always try my best to ethically source my materials, tools and energy that power my small business
I want every ounce of energy I put into my business to have a positive impact on the world. My clients should work with me because we’re the right fit, not because I’m offering some slick “first one’s free” type of deal. As a web designer and communications strategist, I want to help my clients see how they can sell their own services in ways that are completely genuine, confident and mutually beneficial, so I’m leading by example.
Simply put, if we ethically source and ethically sell the inequalities in society would significantly reduce. People in the early stages of supply chains are the ones who suffer from ‘charm prices’.
This website it amazing – such a fantastic idea and I’m so excited to be able to become part of this and make the very important pledge to do business more consciously. It’s so important to take responsibility and acknowledge for the part I play in the cycle of consumerism, and thank you for your work in ensuring more people do business in a honest and kind way for both the consumer and the planet.
We are making the ethical move because we want to be part of the change. As mothers of two wonderful kids and as photographers running a business, we strive to inspire future generations through our everyday choices. And one of the choices we want to actively make is to sell our services because of the value they provide to the people who purchase them, rather than selling in a manipulative way and indiscriminately to people who don’t necessarily need them. We hope that more and more people will start to actively be part of the solution by selling and providing services in a fair and transparent way.
I am making the ethical move because I am tired of being manipulated into sales, and because I’m tired of living in a world that values economical growth at the cost of people, animals, plants, environmental well being. Because I believe in a better way, and want to be a part of the solution. Not through manipukation- that’s not a true solution anyway.
I am making the ethical move because many of my business colleagues have fallen prey to these tactics, as have I. As a content writer, I know that it is important to use my words ethically, and that is the entire backstory of how I got started. Therefore, taking this pledge and making the ethical move is the outward sign of the commitment I am making to myself and my clients to be a part of the solution via written words, and not contribute to the manipulation and sleaziness.
As a strategic copywriter I want my clients to have the confidence that any copy I produce for them aligns with ethical selling practices. Part of my mission is to make ethical selling the norm and use facts to drive decision-making rather than icky tactics.
For me as a creative agency, the client and business relationship is an amazing thing. You provide them with something they need and something they love, and you are rewarded for it. Being paid for work is amazing, but having an on-going relationship where you can really help them make a difference in their business is something quite amazing.
I am a writer seeking to offer my services to businesses. I have experienced the frustration of being manipulated into buying online courses and ebooks though questionable sales funnels. I have paid “charm prices.” I have seen many penalize those who pay in monthly installments rather than in full, meaning those who paid in installments ended up paying 15, 20, 25% more in the end than those who paid in full. I am sick of the incestuous affiliate marketing circle jerk that is the online course industry.
I am making the ethical move as I want my business and the way it acts to reflect my values; to share wellbeing practices that help people find the ways that feel right for them; inspiring and encouraging others to find, develop and follow their intuition through holistic wellbeing and development; and that wellbeing shouldn’t be exclusive.
I am making the ethical move to become part of the solution and ensure that we consciously support ethical brands, that we share offerings from a place of transparency and socio-culturally respectful well of deep commitment to our global community.
I don’t want to charge customers with overpriced design services. Design companies are intimidating and daunting, overpriced. It is all about being honest and selling a fair service, so it is affordable for everyone. The heart of everything we do is about the people.
I want to be clear about why I do what I do and never be perceived as trying to trick anyone. If I could do what I do for free I would! Our world’s currency is money, and that is how I can grow and make more of an impact. By being my most ethical self, I’ll attract the people whom I want to have that impact on! I want to be part of the solution and transparency/authenticity is part of it.
I want to build something new, clean and refreshing. I am bombarded with unethical sales approaches all the time and want to create a safe, clear and ethical company and brand. I want to make my customers feel comfortable and supported.
My prices are based on per square inch measurements (art). I round the cents up to the nearest dollar – which I consider ethical (I didn’t want to be scored though, so I put my comments here). My pricing changes in May and I will round up to the nearest 10 to be in alignment with your guidelines. Proud to be associated with your org!!
The marketing profession has gone through some shady times over the decades and I’ve sometimes become a little disillusioned, but I’m encouraged to see a real movement towards more ethical practices. I strongly and passionately believe that marketers should use their psychology knowledge to bring about mutually beneficial transactions and relationships, not as a tool of trickery.
To advocate ethical marketing initiatives for the betterment of both community and enterprise: We apply the following for ourselves, the people we work with, and the people our projects are designed for… Ensuring that we are Earnest, Empowering, Educating, Expertise Led and always Elevating Values
I’m making the ethical move because using manipulative and slimy marketing and sales processes made me feel gross and didn’t sit well with my soul. New business owners learning marketing are taught that these manipulative tactics are the only way to be successful and sadly, they don’t know there’s a better way. I truly dislike being caught in someone’s never-ending sales funnel and I don’t want to make anyone feel like a cog in my marketing process. I believe that if more businesses get on board with being more ethical, it will become a standard one day.
Manipulation is totally unnecessary. I want to make connections, build relationships and make good, clear, heart-centered decisions for how we move forward together. I believe that making the ethical move is a part of the big change involved in dismantling systemic racism, privilege, patriarchy, sexism, gender bias, and a host of other venomous systems.
I’m making the ethical move because I want my online behaviour to match how I treat people in the real world – with kindness and compassion, as an individual and not a number to be clocked up in my ‘conversions’ list.
Myself, and the team here at Kakadu Creative, are making the ethical pledge as we came from a career in advertising and marketing that used manipulation and scare tactics to make people buy more things. We didn’t agree with it, hence leaving and setting up our own ethical design agency. Let’s change the narrative.
As a therapist I’m committed to an ethical framework for how I practice. Why would I then not show the same level of ethical integrity when I’m offering training? Building connections that have the foundations of trust and transparency are more meaningfu
I was part of the problem. I came into business from education and knew nothing about marketing myself. I was taught a particular way not knowgin there was another way, but I always felt uncomfortable. Very uncomfortable. When we know better, we do better.
I am making the ethical move pledge because I’m tired of being manipulated into parting with money I don’t have, and being told there’s only one way to succeed or sell; a gross and icky way.
Having worked to move a university to Principles of Responsible Management accreditation, I’d be a fraud not to pursue the same important morals in my own business. I’m passionate about being authentic and think it’s the right thing to do.
I once bought a super expensive course that was just a platform to keep selling things to me. They promised so much and they never updated the course. The facebook group was high-drama and non-inclusive. Then I kept seeing the same type of marketing over and over from “graduates” of that course.
I am done. Done with fake ‘scarcity’ and all the other bs sales tactics; tactics I have been taught and told to use. They work, I know, but they don’t sit comfortably with me. I will not be shoehorning anybody – because that’s what fake ‘scarcity’ does – onto my programme.
I am making the ethical move, because it aligns with my values. I am tired of seeing gimmicky marketing and prices that undervalue the work going into the products and services we use each day. I’m tired of people not receiving proper compensation for their work and consumers not realizing the true cost of the low prices they seek. There’s a balance to be had in value and living comfortably within our means.
I have always worked this way. Love, truth and honesty are paramount to my personal spiritual and working life. I deem it a vital practice and an absolute necessity to the growth and wellbeing of the individual as part of a wider community. Together we are stronger, support and abundance are interconnected. One cannot exist without the other.
I was beginning to believe that how things have been is “just how it is” and that the sketchy parts of commerce would always be shrugged off as “that’s just business”, until I found this cause. I am pledging to make the ethical move because I am hopeful that if we can increase awareness around the issue of manipulative marketing, and demonstrate clear alternatives, the consumer will be keen enough to help change the way things are. And that vision feels like a piece of peace in this world.
The language we use matters. The way we sell, matters. Using manipulative psychological tactics to sell is sneaky, and unethical. It’s playing on base human needs to make money, without concern for the long-term effects on the consumer. It’s playing on tactics like fear, or created fear, to make more money. Words are incredibly powerful, and my words (as my art) won’t add negativity to the world of marketing. Instead I’m going to help shape it for the wider good.
My mission is to help as many entrepreneurs as possible to be successful with their businesses and lives. I am making the Ethical Move because to me; success is measured first by humanity and genuine connections and not only by money.
Certain marketing tactics are manipulative, full-stop. Others, not so much.
Out of all the manipulative tactics we’ve found, we’ve made a selection that will solidify our pledge, and deepen our conversation as we define the line between harmful and ethical marketing.
To include the remaining gray areas and set the intention for the design of a new standard, we’ve created guiding principles that we commit to upholding along with our pledge.
Put the person before the sale.
Help them make the best choice for their needs, not yours.
Practice honest marketing.
Tell the truth, don’t lie.
Commit to transparency.
Communicate clearly, and don’t withhold information.
Contribute to the betterment of your industry.
Sell with integrity.
Honour explicit and implicit promises.
Level the playing field.
Recognize vulnerable segments, never discriminate.
This pledge is designed to start a conversation about manipulation in marketing, and to move towards the creation of a standard.
This is unfamiliar territory and will require a lot of unpacking, which is why we encourage reaching out to us and sharing what you see.
We are in the process of creating resources to show you how to uphold these commitments, to make you aware of what the most common psychological tactics are (and why they are harmful), and to equip you to make ethical decisions in your marketing.